Planning - Risk Assesment

Planning - Location of Filming

Location of Filming:

For the location we took inspiration from the video and decided to go with plain backgrounds. We decided on a black background and white background. The use of a plain background will suit the theme of the song a really show off the visuals of the actress. 

The location of the black background is a studio located in the school. This location will work with our video as the colour black represents mystery and we believed that this would go really well with the song and it lyrics. The use of this location also allows us to have more room to move around and create more interesting shots that work along with the video. 

The location of the white background is located in the media studio were we were able to use a white backdrop. The use of a white background we believed will work really well because the colour white represents purity and innocence. The white background will therefore work with the shots we wish to get, that show her 'natural' side and the theme within the song. 

Planning - Actor's Profile

Actors Profile

Name: Rachel Obeid

Age: 16

Address: 123 Elm Road

Profession: Student/Actress

Research - Music Website Analysis

Katy Perry - Website Analysis







Ed Sheeran - Website Analysis

Research - Music Video (Literal Understanding)

Music Video (literal understanding)

Definition:

A film or video rendition of a recorded song, this often shows the musicians performing or showing images that illustrate the lyrics or the mood of the song. 

The process of making the music video

There are many things that need to be taken into account when producing your own music video. Firstly, you have to have a set budget so you don’t plan too much without being realistic, most music videos don’t have to be expensive or elaborate to be good videos. Secondly, recording labels need to talk to the artist or band to discuss how they would like to present their song through filmography. Labels decide which of the artist ideas they want to keep and incorporate into the video, and ideas they don’t want to keep. They would take into account which ideas would be feasible and which would be unfeasible compared to the budget. Once the record label and artist have gained all the ideas towards the song, they start to refine the ideas. Labels consult with members of their technical staff as they are professionals and know exactly what’s credible to film and what’s incredible.  After refining ideas we have to contact different music channels that’ll show your music video. If it’s a song from the pop genre, many music channels will most likely show it constantly on channels such as Viva and 4 music. 

Research - Target audience

Research - Target audience research 

Rap fans:

Rap fans consist of mainly black males; however it has become more popular for white people in recent years and is typically between the ages of 14-30. There are also many females who enjoy rap music. Rap music is more popular with black people because the majority of artists are black and therefore they identify themselves with the artist. And their music was initially about the issues that happened to them.

Rock Fan:

The rock genre is mainly dominated by male audience, and not many female fans (but there are some). Rock fans are ranged between 16-45 years old. The rock audience is mainly older adults as the genre became popular when they were in the teenage group. Rock fans are stereotypically associated with having lots of tattoos, long hair, beards and using the iconic ‘rock’ hand gesture. They also typically own a lot of merchandise tops from their favourite bands. 

Pop:

Pop is the most popular genre of music. This is mainly dominated by females between the ages of 12-25. There are also male fans. Pop is largely promoted through the means of social media, music channels, advertisement and radio, which is why it is so popular. Pop fans mainly consist of young teenagers and are often found wearing a pop band/artist merchandise. 

R&B fans:

R&B have a slightly older target audience and is a mix of gender for fans. The ages are normally around 16-35. This high target audience could be due to the high amount of explicit content found in most songs. The majority of R&B fans are female, as many of the songs are about love and heartbreak which appeals to the female audience. Female artists however are often sexualised which leads to a higher male audience.

The target audience that will apply to our music video will be within the Pop genre. Our demographic audience will be category D/E and will be for the ages 14 - 25.

Researching Music Consumption

Researching music consumption

Candidate 1: Male 19

 

From this I have found out that adolescents regularly watch music videos and depend on the Internet to watch these. However is the Internet didn’t exists they would still be able to watch videos on another technology source, for example TV. He recognises that the pop genre represents their artist badly despite it being his favorite genre. 

Candidate 2: Female 24

From this I gathered that adults who range from 18-30 also watch YouTube videos online.  She also said that sometimes she watches the music videos on the TV when she wants to have the music louder and still watch the video. She also established that technology has contributed to the new way of watching music videos, as YouTube is extremely accessible on mobile phones, tablets, laptops and other forms of technology. However, she realizes that she doesn’t watch music videos that much anymore in comparison with an adolescent. She also recognizes that some music videos make artist look better than they are. 

Candidate 3: Female 43

From this I discovered that adults over the age of 35 hardly ever watch music videos especially on YouTube or any other form of online technology, this is because older adults aren’t as dependent on the internet because they didn’t have access to it growing up. She depends on the TV to listen and watch music videos, as she hasn’t tried to adapt to use the Internet, although she would rarely watch music videos. When I asked her how music videos represent artist she told me that if they are wealthy enough to spend a lot on their video it would be good, and portrays your popularity. 

Research - Special Effects

Special Effects

Green Screen - I have been researching how to use a green screen on YouTube. This clip was able to show us how to use a green screen using final cut pro. Music videos and films are very well known for using green screens as they are much easier to get a hold off and enables those who are editing to create a desired background and edit it. For example in many action movies where a city is 'destroyed' green screens are used for this to enable to editors to create this broken city. This is also a much cheaper option which is why music videos also use it a lot. The video taught me a variety of different techniques such as in order to change the background at a professional level the green screen must be crease free. If the green screen has a lot of creases in it, then it will not show a clear background, this is also the same for any marks left on the green screen. Secondly, in order to change the background you simply have to drag the desired background onto the video. However if your green screen is creased it can cause problems for the background. In order to achieve a professional standard you should also use 3 different angles of lighting. By using this 3 point lighting, it will appear more professional.  For my video however I will not need a green screen as we are planning on using a white and black background. However if this was to change I would know how to use a green screen to a professional level.

slow motion

I also have been researching how to use slow motion within final cut pro. Using slow motion could really benefit our video as it would add to the emotions of the videos as well as making the video look more professional. In order to create a professional outcome you need to find a very good place to start the slow motion and then cut the clip at the place you wish to begin the slow motion. Do the same for where you wish to end the slow motion. You then simply have to select the clip you wish to slow down and select the slow motion button. Depending on how slow you want the clip to be depends on the percentage you select. The percentage you can chose from include 50,25 and 10. This will also slow down any sound as well. In order to prevent this you must separate the visuals from the sound. Watching this has allowed me to develop my skills and I will now be able to slow down clips if  I wish to in editing the video.

Research - production company

Production company

The song
"Human" is a song which was by recorded by American singer-songwriter Christina Perri for her second studio album, Head or heart (2014). The song was written by Perri and Martin Johnson who also produced the song. It was released on November 18, 2013 as the lead single for the album.

Record Label

The record label 'Atlantic Records' and have signed artist such as Ed Sheeran, Flo Rida, Coldplay, Clean Bandit and many more.

The single

'Human' was a top 10 hit single and her top 40 entry. The song reached its millionth digital sale month in June 2014.

Coreography and Alter Ego

The video was directed by Elliot Sellers and features Perri as a robot sitting in a white room, with close-ups of the mechanics working inside of her body. As Perri begins to move, various body part are shown to be bionic. Towards the end of the video, Perri begins to transform from a machine into a human as sparks fall behind her; her tattoos reappear as a symbol of her individuality and her robotic heart begins to pump fluid around her body.

My own production company

My own production company will be very similar to Christina Perris production company, however the record label that will distribute my artist work will not be a major record label company, so it will be able to fit into our budget. My company will include partly the same style to the music video as it will have to same style to the music video.

Research - Music labels

Researching record labels:

Record labels are the companies that market recorded music and music videos. They engage in a wide range of functions in the music industry including new artist recruitment and development which is also known as A&R; music publishing and copyright enforcement. Marketing is one of a record label’s most important functions. This is because public awareness of the brand is the way that they make their money. Record labels are responsible for the copyright and promotion of artists and their products. As well as this they are to manage the distribution of the artist work. There are different types of labels from independent institutions which are small labels, too much bigger major institutions. Music labels have control over the publishing companies that control the productions, manufacturing, distribution, promotion, merchandise and enforcing the copyright of the sound recordings and the music videos. As of 2012 there are only three labels that can be referred to as "major labels" (Universal Music Group, Sony Music Entertainment and Warner Music Group)

Sony music entertainment;

Sony is the second largest of the “big four producers”. Sony music entertainment is a world’s recorded company that includes both local and international artists. It homes hundreds of artists from around the world through their numerous labels and studios that Sony own. Sony own some of the biggest singers; including Michael Jackson, Beyonce, Whitney Houston, Tina Turner and many more. Sony sells their music across a variety of media platforms which include, digitally, through websites such as itunes, play.com and other online retailers. Traditional ways, through the means of CD’s and streaming sites such as radio and spotify.

 Warner music group;

Warner music group is an American major label company and are located in the city of New York. Founded in 1958, they are one of the three biggest companies and have signed singers such as Madonna, Prince, Ed Sheeran, Michael Buble, Rod Stewart and more. The company owns and operates some of the largest and most successful record label in the world, including Atlantic records, Parlophone records and Warner Bros records. In 2008, The New York Times reported that WMG's Atlantic Records became the first major record label to generate more than half of its music sales in the U.S. from digital products. In 2008 Warner Music Group teamed with several other companies including Sony to create the concept of spotify where users can stream music. This was in aid to fight piracy with a legal way of streaming. However they pulled out of being a part of spotify in 2010. In 2010 WMG teamed with MTV networks and that allowed MTV networks to sell their adverts.

Universal music group:

Universal Music Group, Inc, Or more commonly known as UMG Recordings, Inc. (or UMG for short) is an American-French worldwide music corporation, UMG also owns, a music publishing group called Universal Music Publishing Group. Universal Music Group's global corporate headquarters is located in Monica, California, United States. Artist signed with UMG include; ABBA, Backstreet boys, Eminem, Taylor Swift and Take That. Universal Music Group co-developed Vevo, a site designed for music videos inspired by Hulu.com, which similarly, will allow for free, ad-supported streaming of music videos and other music content.

Research - Previous Student Work

Analyzing a previous students work

“Stuck” by canopy climbers

When analysing this student’s work, I used the OCR marking criteria. The quality of this video is very high as it shows they used a good and high quality camera. They have used a wide variety of camera angles which include, close-up, long-shot, mid-shot. They also show very good camera control and the video is always in focus, and is extremely steady. This gives the video a very professional feel. There is a good variation of lighting used and includes both natural bright light and dark lighting using fire a spotlight and giving the video an edge, which enhances the quality of the video. They have used a large variety of locations, which shows a lot of planning and organisation went into the making of the video. The locations also fit well with the story line of the video. They have clearly thought about the actor used to portray the main character, which fits the video and lyrics. They have used very good editing for this video such as fast scene changes, speeding up shots such as the cloud scene at the beginning. As well as decreasing the vibrancy of the video. The lip syncing is very good and is to a high professional quality. The video is overall very clear and they have clearly taken the lyrics, visuals, and music into consideration when making this video, to create a excellent and professional video.

“It’s too late now” by ultrabeat v Darren  

When analysing this student’s work, I used the OCR marking criteria. The camera work is steady which shows some professional quality, however is still very basic. They have used some different camera angles including close-up, long and mid shot. However these are very basic and doesn’t show a professional quality of camera angles. There is evidence of technical skills such as having more than one shot in  a single frame however, it is not done to a professional quality as the separate videos are squished together in the one frame and looks very unprofessional and poor. The editing doesn’t really fit the video and some of the lip syncing is out, and the actors haven’t paid attention to their facial expression and body language as they look very awkward and again takes away the quality of the video. They have used a variety of locations which shows good planning and organisation, however some of the locations don’t make sense and gives the video a bad professional quality. As well as this they haven’t paid much attention to the type of lighting used and could of had a variety of different lightings. This video is overall not very professional, as although the story line is clear they haven’t paid much attention to the professional quality of the video.

“Disco Lights” by

When analysing this student’s work, I used the OCR marking criteria. From the beginning of the video the poor quality of the video is obvious as the camera work is out of focus and isn’t steady, and shows poor camera skills. They have a variety of different locations which shows some planning. However there is evidence of not much planning as one location is in what looks like a school corridor as they haven’t paid attention to what is in the background. This makes the video look very unprofessional. This location also does not fit with the story line of the video, which shows they haven’t planned or organised the video properly. The lip syncing is to a basic standard as there are some parts where the actor looks as though he has forgotten the words, however is in sync most of the time. The actor hasn’t paid much attention to his facial expression as at points in the video he smiles as though he is going to laugh which makes the video look very unprofessional. He also doesn’t make eye-contact with the camera and therefore does not engage with the audience. they have given little thought to the editing of the video as a lot of the shots are out of focus and look like they have been filmed on a phone. the editing of the corridor scene doesn’t fit with the video and looks rather random. They have however shown some technical skills with the cutting at appropriate moments throughout the video. Overall the professional quality is poor and little knowledge is shown throughout the video.  

Research - Digipak Poster Analysis 3

Rihanna - Loud

The main image is of the artist, which is a typical convention of a poster, and takes up the whole poster. The image is the same on the poster as it is on the CD. This means that audiences will be able to make a quick connection between the poster and the album. Having the image take up the whole page and be of the artist face makes it easily recognisable for the audiences as Rihanna is a very well known artist. Fans will instantly recognise that is is Rihanna and want to know what she is advertising. Her facial expressions and body language are hidden which can suggest what her album is about. It also creates this sense of mystery and will encourage the audiences to want to find out more. The placement also makes it look as if the artist is looking downwards at the information, which will encourage the audience to also look down and follow her eye line and will lead them to see the information. The first thing you see if the artist name. Her name is placed first as it lets the audience know that the poster will be advertising something from Rihanna herself and will mean they will carry on reading to find out what their favourite artist is advertising. It is then followed by the name of the album 'LOUD' which is placed in the biggest font. Compared to the other posters I have analysed I have noticed that another typical convention of a digipak poster is that the album name is most commonly found to be the biggest font. This is because it makes the album name stand out the most as that is what is being advertised. The font is simple which means that it doesn't make the poster look to messy which could turn away audiences. The font is also placed in the colour gold which stands out against the black background as it contrasts. The poster also includes that a single released prior will also appear on the album. This is a typical convention of a digipak poster as it encourages audience to want to buy the album as they know a good popular song is on it and they are likely to find many more on the album as well. It is then followed by the release date which is placed in a large white font. The use of white font means that it will stand out against the black background. Again the use of large font also means that it will stand out more, as it is important for the audience to know the release date as it will create excitement and will mean the audience will be watching for the release date. The colour scheme in the poster sticks to a pinky colour on the image white/gold and black. By sticking to these simple colours it allows a contrast which makes the poster stand out and eye catching. The use of pink colours will also suggest the target audience is teenage girls as that is the stereotypical colour for girls. The use of black also suggests its for older girls as black symbolizes power, and it suggests that this is what Rihanna is promoting,

Research - Digipak Poster Analysis 2

Jessie J

The poster at first glance is pretty simple looking. The main image is the same that is used for the album cover. This instantly creates a clear link between the poster and the album. The audience will be able to instantly recognise the album when it is released. The artist is looking directly at the camera and therefore creates a bond with the audience. Having the artist face on the poster and in clear view will also draw in fans as she is instantly recognisable. Having the artist looking directly at the camera/audience is also a typical convention of a digipak poster. The choice of colours used are black, white and gold. The use of black and white contrast each other creating a bold poster that is eye catching without using too much and making it look too messy. The gold colours then contrast against the black and makes the album title stand out. The name of the artist is placed directly in the middle of the poster and is the biggest font found on the poster. The font used is instantly recognisable as the artist uses this font for all her singles and albums she has released and creates a sort of brand for the artists name. The audience will see the font and instantly recognise who the artist is. The title of the album is placed in much smaller font underneath the artist name, This makes the album name less noticeable as the artist name takes up most of the attention. However the placement of the album name, means people will see it when they look at the artist name. underneath the main image is a black box. This is effective because it makes the words stand out as the colouring of the box contrasts with the lettering. The words 'WHO YOU ARE', are in the biggest font as this is the name of the album. The choice of placing this information in all capital letters makes the wording stand out and encourage the audience to read the poster to find out more. The font is also easy to read which will encourage the audience to read the poster. It also informs the audience that the single released prior is also included on the album and will encourage fans to buy the album to hear more songs by the artist. It also includes other artist names that appear in  the album, which will draw in a much wider audience as their fans will want to hear who they've collaborated with. This is a typical convention of a digipak poster. Placed at the bottom is a web address link for the artist's official page. This allows viewers the chance to go onto her web page and find out more about the artist. This again creates a bond with the artist, as it makes the audience feel like they're being given something extra from the artist.

Research - Digipak Poster Analysis 1

Justin Bieber

The title of the album is placed in the center and about 3/4 of the way down the page. The title is the biggest font on the page, which means that the album title will stand out the most. This is effective as that is what the poster is advertising - the new album. The title is in a large gold box and the words 'Believe' is in bold black letters. The gold colours means it stands out against the black backgrounds, as the colours contrast. Placing the letters inside the gold box allows the same of the album to stand out because it's a different way to show the album name, and creates a recognisable logo for the album. It means people will instantly recognise the album instantly. The main is of the artist who's album is being advertised. The image is of Bieber's face. The main image takes up the whole space on the poster. This means that audience will be able to quickly recognise the artist, as he is well known all over the world. Therefore having an image of the artists face will mean the audiences will react to the poster straight away and will want to know what he is promoting. The image is in black and white which therefore allows the name of the album to stand out as this is the main focus of the poster. The image will draw in the audience and the colour of the album name will attract the audience to find out more about what the poster is about. At the bottom of the page they have placed all the information you need to know about the upcoming album. The writting is placed in white which again contrasts against the black background. This makes the information stand out. The phrase 'THE NEW ALBUM' is written in a large font, which allows it to stand out and lets the audience know that the artist is releasing a new album. The less important information id placed in a much smaller font, as it doesn't need to be noticed straight away. This also includes a list of some of the songs that will appear on the album. Doing this informs fans that singles they've heard will be included and will encourage them to buy the album as it suggest similar songs will be on the album. It can also help create a much wider target audience for the artist, as it says the album includes collaborations with other artists such as Drake, Niki Minaj and Big Sean. This will help draw in a wider audience because it they will see their favorite artist is on Justin's album and they want to find out more, In the top right hand corner they have placed a gold picture of a phone outline. It also says 'BIEBER EXCLUSIVE' written next to it. This has been placed to promote other features the artist offers, such as a webpage, an app plus any social media pages. This gives the audience the sense they are being given something extra from the artist and will draw they in to find out more. Overall the poster is eye catching due to the choice of colours, which are simple yet effective as the gold stands out. The size of the font and the main image makes the poster stand out really well. As well as this, the whole colour scheme goes with the scheme of the album which means the audience will be able to make the connection really easily between the poster and the album.

Research - Digipak Analysis 3

Justin Bieber - Believe 

The main image on the front cover is a close up of the artist. This means that audience will recognise whole the album is by straight away, as the artist is very well known world wide. This is a typical convention of a front cover. However the artist is not looking directly at the camera which could suggest a sense of mystery for the album. The title of the album is a long white strip with the word 'Believe'. The placement of it looks similar to that of do not enter tape, and therefore could suggest the artist is challenging the audience to 'enter' the album and listen. The word believe is placed in the white strip which juxtaposes the idea of the white strip. However it does help the name of the album stand out as the white contrasts against the dark background. The use of having a dark background and a white title really helps the album stand out. The artist name is included at the top. It is however in small font as this is less important than the album name. The audience will know who the artist is by the image as he is recognisable and therefore the name does not need to be in large.

The back cover includes a list of songs that the audience will find on the album. This is a typical convention of a digipak album They have also placed an image of the artist playing his guitar in what looks like a street. This makes the artist seem 'normal' and like everyone else, as it looks like he is busking. This will draw the audience in as they will see him on a personal level. The name of the album is again found on the back, which is another typical convention. However they have decided to place the name of the album on the guitar case. This suggest he is sending a message to his audience that they need to believe in themselves like he did. The barcode is placed in the bottom corner which is a typical convention of an album digipak as it allows shops to sell the item. On the opposite corner is the credits and the copyrights information. These are placed in small font as it is less important, but also gives the company credit for the album. This is a typical convention of a album back cover. 

Research - Digipak Analysis 2

Digipak Analysis - Selena Gomez 

The front cover image is of the artist which is a typical convention of a CD cover, however the artist is not looking directly at the audience which goes against the typical convention. The image is covered in a pink overlay. This suggest the target audience is for girls as pink is a stereotypical girls colour. The colour scheme of the album sticks to the colours black and shading of reds and pinks. This therefore sticks to the ‘rule of three’ and prevents the CD from looking over crowded.  The name of the artist is placed in the middle of the front cover. the font used is the same font she uses for most of her albums, this gives her name a signature look and means her fans will recognize it instantly. This also helps with the fact that you cannot see her face clearly and just shows the audience it is her album. A similar simplistic font is for the title of album which is placed at the bottom of the CD cover.  This doesn’t stand out as much as the artist name, but this is a typical convention as you want the artist image and name to stand out to draw in the attention.

On the inside of the digipak is two images of the artist. This time you can see her face and they are close up shots. They show off her facial expressions and body language more. This shows the artists personality more and creates a connection between the artist and her fans. The use of bright colours layering the pictures shows that the target audiences are younger teenage girls as she has use shades of pinks and purples throughout the digipak.

The back cover is a lot darker compared to the front cover. the use of the dark colours creates a mysterious feeling towards the CD. The use of red and black colours represent feeling of strength and power and colour suggest that the artist is promoting the idea of being strong to her target audiences. The choice of having the background in black and the writing in red, the colours contrast and make the wording stand out. The barcode, the labels logo and the copyright. This is a typical convention of any CD cover but also advertises the company that produced the album and gives those who worked on the album credit. There is also an image of the artist on the back cover which is another typical convention.  She is looking directly at the camera which creates that connection with the audience as it shows her facial expressions.

The CD its self is a plain simple one that follows with the colour scheme of shades of pinks. The artists name is written across the top and the name of the album is placed across the bottom. This shows what CD it is. Again the same font has been carried on to the CD which makes the font recognizable to the artist. 

Research - Digipak Analysis 1

Digipak Analysis - Lana Del Rey

The front covers main image is of the artist – Lana Del Rey. It is a medium shot with shows her face and her top clothing. This use of shot means the audience are able to see the artist and by showing clothing it shows the artists personality. There is also a background which shows the sky and trees with what looks like a fence behind her. As her genre is indie pop this is a typical convention of an indie pop CD cover.  The image has clearly been soften which could suggest her type of music which is soft. The colours use in the front cover a bright and colourful which shows that her target audiences are potentially younger and around the 15- 25 age range.  The font use is simplistic and in plain colours. This means the font is not taking attention away from the image of the artist, however the writing of the artists name is in a large font which helps the album stand out as the audience will see the artists name.  

The back of the album’s background is the same font as the name of the album. This keeps to the idea of the rule of 3 as if too many colours are used it makes the album look messy. This colour is simplistic but also makes the album stand out. the same font has also been used on the back as it has the front. Again this means the album does not look messy as there isn't too many different things going on. This also shows the simplicity of the album which reflects the artist. The barcode and the labels logo and copyright can all be found at the bottom of the back cover which is a typical convention of a digipak. This also allows the CD to advertise the company that produced the album and gives those who worked on the album credit. They have however gone against typical conventions of an album and they haven’t placed an image of the artist on the back cover. this however allows the audience to focus on her new songs.

The inside of the digipak includes a similar image as the one on the front. However this image draws us to look at her body language. This time instead of a mid shot they have use a close up of the artist. This also allows us to look at her facial expression which looks serious. This could suggest that the album is serious and the artist wants the audience to really listen to the album. The style of the image is the same as the front cover. again this shows the simplicity of the album and doesn’t make the album look messy.

Again  the image on the actual CD is simplistic. The CD is a simple white colour with roses placed around the edge. You cannot see the whole picture of the rose which could represent the idea of mystery as we cant see the whole image. The colours white represent purity and the colour red  is a very emotionally intense colour which  could suggest this idea of a mystery and getting to know the artist in a very emotional way. 

Research - Music Channels

Research of music channels

 

The Box:

The Box first appeared within the UK and being seen in Miami in 1991. The Box music channel is mostly trying to target a younger audience as they mostly broadcast music videos with young artists. They do different types of programmes to try and entice both female and male audiences such as programmes like hottest female and hottest male. The box mostly attracts students and younger people due to the typical music genres that are on the channel so therefore the demographic is D and E. 

The artists shown on The Box typically tend to be those who are in the top end of the charts and who have number 1's. Those who aren't and don't have this, don't get as much air time and might not get as much recognition as other artists. 

4Music:
4Music began broadcasting on the 15th August 2008. The type of music programmes that they typically broadcast are related to the charts from today and from recent years. Again, this is a music channel that broadcasts a range of music genres, like pop and urban and also music from the 90s. Due to mostly the kind of music they play, the audience that are usually enticed are young people with the demographic of D and E. Much like the other music channels, the artist gets most air time by depending on their position in the charts. If bigger artists are played on the channel, the more viewers the channel will get.

 Kiss TV:
Kiss TV was launched 26th June, 1998. Kiss aims to reach those from all ages as they broadcast all types of music channels, from music from the 80s to the recent chart hits. Like most other music channels the amount of air time they receive is dependent upon their place within the charts. Some programmes they broadcast range from weekend anthems and Ultimate RnB and hip hop, both different types of programmes that have varied genres which entices a younger audience as they tend to have newer and up to date music. 

Research - Branding

Research - Branding Research 

One Direction:

One Direction or “1D” for short, have created a huge brand for themselves. The shortened name “1D” has made its way onto many products such as dental hygiene (e.g. toothbrush), clothes, bed sheets and pillows, as well as various stationary such as pencil cases and pens, pencils, rubbers, etc. They have become globally recognised not only for their music but there huge range of products they offer, which has led to the bands products becoming so popular and demanding they now have their own “1D” store. Through the band becoming a branded pop band they have commercialised themselves and many criticise they band by saying they are not true to the music industry. However this is very typical to happen to a hugely popular boy band as this has previously been seen with boy bands for many years as the bands are influenced by their record labels and the pressure of demands. This not only offers merchandise to their fans, but promotes the band.

Justin Bieber:

Justin Bieber’s merchandise has changed massively over few years he’s been famous for. In 2010 when Justin Bieber’s song “baby” it was massive which lead to Justin becoming so famous. When he became increasingly popular Justin started out with merchandise suited to his age group which at the time were young girls from around ages 10 -15. Products sold included lunch boxes, bracelets, Dolls of Justin Bieber, earrings and posters. However as Justin Bieber has grown and his image has grown as well his merchandise is very different now compared to 2010. The products now are “stylish” and current fashion clothing such as jumpers and t-shirts, as well as mugs, bags. The merchandise on Bieber’s official site it mainly made up of jumpers and t-shirts. This is because as Bieber has grown up and so have his fans. His target audience is now around ages 16 – 22. So the merchandise available is very different as the target audience now, wouldn’t want a “Justin Bieber lunchbox”. So the use of clothing to promote and sell is much more suited to his current target audience.