Research - Target audience

Research - Target audience research 

Rap fans:

Rap fans consist of mainly black males; however it has become more popular for white people in recent years and is typically between the ages of 14-30. There are also many females who enjoy rap music. Rap music is more popular with black people because the majority of artists are black and therefore they identify themselves with the artist. And their music was initially about the issues that happened to them.

Rock Fan:

The rock genre is mainly dominated by male audience, and not many female fans (but there are some). Rock fans are ranged between 16-45 years old. The rock audience is mainly older adults as the genre became popular when they were in the teenage group. Rock fans are stereotypically associated with having lots of tattoos, long hair, beards and using the iconic ‘rock’ hand gesture. They also typically own a lot of merchandise tops from their favourite bands. 

Pop:

Pop is the most popular genre of music. This is mainly dominated by females between the ages of 12-25. There are also male fans. Pop is largely promoted through the means of social media, music channels, advertisement and radio, which is why it is so popular. Pop fans mainly consist of young teenagers and are often found wearing a pop band/artist merchandise. 

R&B fans:

R&B have a slightly older target audience and is a mix of gender for fans. The ages are normally around 16-35. This high target audience could be due to the high amount of explicit content found in most songs. The majority of R&B fans are female, as many of the songs are about love and heartbreak which appeals to the female audience. Female artists however are often sexualised which leads to a higher male audience.

The target audience that will apply to our music video will be within the Pop genre. Our demographic audience will be category D/E and will be for the ages 14 - 25.