Research - Digipak Analysis 1

Digipak Analysis - Lana Del Rey

The front covers main image is of the artist – Lana Del Rey. It is a medium shot with shows her face and her top clothing. This use of shot means the audience are able to see the artist and by showing clothing it shows the artists personality. There is also a background which shows the sky and trees with what looks like a fence behind her. As her genre is indie pop this is a typical convention of an indie pop CD cover.  The image has clearly been soften which could suggest her type of music which is soft. The colours use in the front cover a bright and colourful which shows that her target audiences are potentially younger and around the 15- 25 age range.  The font use is simplistic and in plain colours. This means the font is not taking attention away from the image of the artist, however the writing of the artists name is in a large font which helps the album stand out as the audience will see the artists name.  

The back of the album’s background is the same font as the name of the album. This keeps to the idea of the rule of 3 as if too many colours are used it makes the album look messy. This colour is simplistic but also makes the album stand out. the same font has also been used on the back as it has the front. Again this means the album does not look messy as there isn't too many different things going on. This also shows the simplicity of the album which reflects the artist. The barcode and the labels logo and copyright can all be found at the bottom of the back cover which is a typical convention of a digipak. This also allows the CD to advertise the company that produced the album and gives those who worked on the album credit. They have however gone against typical conventions of an album and they haven’t placed an image of the artist on the back cover. this however allows the audience to focus on her new songs.

The inside of the digipak includes a similar image as the one on the front. However this image draws us to look at her body language. This time instead of a mid shot they have use a close up of the artist. This also allows us to look at her facial expression which looks serious. This could suggest that the album is serious and the artist wants the audience to really listen to the album. The style of the image is the same as the front cover. again this shows the simplicity of the album and doesn’t make the album look messy.

Again  the image on the actual CD is simplistic. The CD is a simple white colour with roses placed around the edge. You cannot see the whole picture of the rose which could represent the idea of mystery as we cant see the whole image. The colours white represent purity and the colour red  is a very emotionally intense colour which  could suggest this idea of a mystery and getting to know the artist in a very emotional way.