Friday, 12 May 2017
Evaluation - Question 4
How did you use media technologies in the construction, research, planning and evaluation stages?
Evaluation - Question 3
What have your learnt from your audience feedback?
Feedback 1:
Feedback 2:
Feedback 3:
Feedback 4:
Feedback 5:
From looking at our feedback for our video, we found that every audience member was able to recognise the genre of the video, and all agreed it was a pop music video. Each audience member were also able to decode the video and understood the message we encoded into the video which was all about being yourself and breaking away from society's standards. We had a mixture of age ranges and they all agreed that the suitable target audience was teenage females. This was what we were aiming for, and the demographic audience being category D/E. When it came to asking about what they liked about the video we had a multiple answers. Each person however did agree that we had shown the story line well, and that the narrative made sense. This was good as it meant we had created a professional typical pop music video. Also many complimented on the ending of video, while others complimented the transitioning and editing that has gone into the video. When asking what could be improved we had a few different answers. Some said we could of used more props and different background settings. Another said they would of liked to see more movement of the camera. And others said that the stillness of the camera could have been slightly steadier. Over all we are happy with the feedback we received, and believe that we have created a good professional music video, that fits the genre we chose and shows a clear narrative.
Evaluation - Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
From looking at the typical conventions of pop ballad videos and the
research we have done, we decided to follow some and challenged some
conventions. By going with many of the conventions we knew we would have a
successful music video that would fit our genre and appeal to our target
audience. We first decided that we needed to stick to the typical convention of
encoding a message for our audience to decode. The message we encoded was that
women are objectified in society and that women should be themselves. Our music
video follows these typical theory conventions as we have voyeuristic treatment
of the female body, and there is a clear relationship between the music and
visuals, for example when the song sings ‘I can dance and play the part…’ our
artist then is a puppet and is forced to dance. This used the conventions of
real media products as stated by theorist Goodwin, who said that there “are
frequent references to the notion of looking and the voyeuristic treatment of
the female body”. Our video does challenge the conventions of a typical
narrative as theorist Propps narrative theory tell us that they should be
‘Multiple central characters’. Ours doesn’t fit this narrative as we only use
the artist, our video does not show a damsel in distress, villain or hero ect.
Within the media a lot of females will agree that females are used as a sexual
object and are weaker than men. Angela McRobbie however suggests that this
shows women as powerful and dominating. We chose for our music video to go with
and against this theory. We begin our video with the artist being ‘fragile’ and
weak, but she becomes stronger throughout this video and fights off this idea
that she has to be a sexual object to be shown off.
We chose for our album
poster to follow the codes and conventions of a real album poster. The purpose
of an album poster is to promote the album the artist is releasing. From the
research we had done, we found many of the pop digipak posters; use the same
image that is on the album cover. This creates an instant connection between
the poster and the album that people will notice. Our poster follows this
typical convention as we used the album cover on the poster. The artist name
and album name are typically found on the poster in larger fonts as this makes
the artist stand out. We followed this typical convention as it allows the name
to stand out and for people to recognise the name straight away. We also chose
to place the Name of the artist is a typical place which is centre top. This is
where you would first look and so people will see the name straight away and
will want to find out what the artist is promoting. We stuck with the
stereotypical colours for our target audience.
We also followed the typical conventions of having the name of the
single that was released prior to the album. We kept this in a large font so
that the audience would recognise the single and know that they will find it on
the album. We kept the typical convention of the having the release date of the
album in large font. This makes sure it stands out and allows the audience to
know when they can buy the album. However we went against typical conventions
and placed the release date about the single included. We chose to do this
because the audience will be excited once they know the release date and wanted
to make sure it was noticeable.
Our digipak defiantly follows the
typical codes and conventions of the digipak albums. The main convention of a digipak
is that they include something extra for the audience such as photos or
sometimes a message. They typically have six sections and they are folded. Some
digipaks may have two or more disks, however ours only has one so we followed
the typical conventions of placing images on the 3 other sections. We followed
the main conventions of having a front cover and a back cover. On the front
cover we chose to use an image of a close up of the artist face as during the
research we noticed this was a typical convention. We kept the album simple and
used white and pink colours as this would attract our target audience. The name
of the artist was placed at the top of the front cover. This went with typical conventions
as we placed it in smaller font as it is less important, but made sure it was
included as it allows the audience to be reassured it is the artist’s album. We
placed the name of the album at the bottom of the front cover and in the
largest font as it let the audience know what album they are buying as many
artist have multiple albums. On the back cover is the list of songs that the
audience can find on the album. This is an important convention of a album
digipak as it tells the audience what songs are on the album and if they want
to skip to a certain song they know the order they are in. As well as this we
included the barcode which we placed in the typical place which is at the
bottom, and the credits/brand logo at the bottom. We went against typical
conventions of having another image on the back of the album as we found this
made it look too messy.
Wednesday, 10 May 2017
Friday, 5 May 2017
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