Researching Music Consumption

Researching music consumption

Candidate 1: Male 19

 

From this I have found out that adolescents regularly watch music videos and depend on the Internet to watch these. However is the Internet didn’t exists they would still be able to watch videos on another technology source, for example TV. He recognises that the pop genre represents their artist badly despite it being his favorite genre. 

Candidate 2: Female 24

From this I gathered that adults who range from 18-30 also watch YouTube videos online.  She also said that sometimes she watches the music videos on the TV when she wants to have the music louder and still watch the video. She also established that technology has contributed to the new way of watching music videos, as YouTube is extremely accessible on mobile phones, tablets, laptops and other forms of technology. However, she realizes that she doesn’t watch music videos that much anymore in comparison with an adolescent. She also recognizes that some music videos make artist look better than they are. 

Candidate 3: Female 43

From this I discovered that adults over the age of 35 hardly ever watch music videos especially on YouTube or any other form of online technology, this is because older adults aren’t as dependent on the internet because they didn’t have access to it growing up. She depends on the TV to listen and watch music videos, as she hasn’t tried to adapt to use the Internet, although she would rarely watch music videos. When I asked her how music videos represent artist she told me that if they are wealthy enough to spend a lot on their video it would be good, and portrays your popularity.