Research - Digipak Poster Analysis 2

Jessie J

The poster at first glance is pretty simple looking. The main image is the same that is used for the album cover. This instantly creates a clear link between the poster and the album. The audience will be able to instantly recognise the album when it is released. The artist is looking directly at the camera and therefore creates a bond with the audience. Having the artist face on the poster and in clear view will also draw in fans as she is instantly recognisable. Having the artist looking directly at the camera/audience is also a typical convention of a digipak poster. The choice of colours used are black, white and gold. The use of black and white contrast each other creating a bold poster that is eye catching without using too much and making it look too messy. The gold colours then contrast against the black and makes the album title stand out. The name of the artist is placed directly in the middle of the poster and is the biggest font found on the poster. The font used is instantly recognisable as the artist uses this font for all her singles and albums she has released and creates a sort of brand for the artists name. The audience will see the font and instantly recognise who the artist is. The title of the album is placed in much smaller font underneath the artist name, This makes the album name less noticeable as the artist name takes up most of the attention. However the placement of the album name, means people will see it when they look at the artist name. underneath the main image is a black box. This is effective because it makes the words stand out as the colouring of the box contrasts with the lettering. The words 'WHO YOU ARE', are in the biggest font as this is the name of the album. The choice of placing this information in all capital letters makes the wording stand out and encourage the audience to read the poster to find out more. The font is also easy to read which will encourage the audience to read the poster. It also informs the audience that the single released prior is also included on the album and will encourage fans to buy the album to hear more songs by the artist. It also includes other artist names that appear in  the album, which will draw in a much wider audience as their fans will want to hear who they've collaborated with. This is a typical convention of a digipak poster. Placed at the bottom is a web address link for the artist's official page. This allows viewers the chance to go onto her web page and find out more about the artist. This again creates a bond with the artist, as it makes the audience feel like they're being given something extra from the artist.