Research - Digipak Poster Analysis 3

Rihanna - Loud

The main image is of the artist, which is a typical convention of a poster, and takes up the whole poster. The image is the same on the poster as it is on the CD. This means that audiences will be able to make a quick connection between the poster and the album. Having the image take up the whole page and be of the artist face makes it easily recognisable for the audiences as Rihanna is a very well known artist. Fans will instantly recognise that is is Rihanna and want to know what she is advertising. Her facial expressions and body language are hidden which can suggest what her album is about. It also creates this sense of mystery and will encourage the audiences to want to find out more. The placement also makes it look as if the artist is looking downwards at the information, which will encourage the audience to also look down and follow her eye line and will lead them to see the information. The first thing you see if the artist name. Her name is placed first as it lets the audience know that the poster will be advertising something from Rihanna herself and will mean they will carry on reading to find out what their favourite artist is advertising. It is then followed by the name of the album 'LOUD' which is placed in the biggest font. Compared to the other posters I have analysed I have noticed that another typical convention of a digipak poster is that the album name is most commonly found to be the biggest font. This is because it makes the album name stand out the most as that is what is being advertised. The font is simple which means that it doesn't make the poster look to messy which could turn away audiences. The font is also placed in the colour gold which stands out against the black background as it contrasts. The poster also includes that a single released prior will also appear on the album. This is a typical convention of a digipak poster as it encourages audience to want to buy the album as they know a good popular song is on it and they are likely to find many more on the album as well. It is then followed by the release date which is placed in a large white font. The use of white font means that it will stand out against the black background. Again the use of large font also means that it will stand out more, as it is important for the audience to know the release date as it will create excitement and will mean the audience will be watching for the release date. The colour scheme in the poster sticks to a pinky colour on the image white/gold and black. By sticking to these simple colours it allows a contrast which makes the poster stand out and eye catching. The use of pink colours will also suggest the target audience is teenage girls as that is the stereotypical colour for girls. The use of black also suggests its for older girls as black symbolizes power, and it suggests that this is what Rihanna is promoting,