Research - Digipak Analysis 3

Justin Bieber - Believe 

The main image on the front cover is a close up of the artist. This means that audience will recognise whole the album is by straight away, as the artist is very well known world wide. This is a typical convention of a front cover. However the artist is not looking directly at the camera which could suggest a sense of mystery for the album. The title of the album is a long white strip with the word 'Believe'. The placement of it looks similar to that of do not enter tape, and therefore could suggest the artist is challenging the audience to 'enter' the album and listen. The word believe is placed in the white strip which juxtaposes the idea of the white strip. However it does help the name of the album stand out as the white contrasts against the dark background. The use of having a dark background and a white title really helps the album stand out. The artist name is included at the top. It is however in small font as this is less important than the album name. The audience will know who the artist is by the image as he is recognisable and therefore the name does not need to be in large.

The back cover includes a list of songs that the audience will find on the album. This is a typical convention of a digipak album They have also placed an image of the artist playing his guitar in what looks like a street. This makes the artist seem 'normal' and like everyone else, as it looks like he is busking. This will draw the audience in as they will see him on a personal level. The name of the album is again found on the back, which is another typical convention. However they have decided to place the name of the album on the guitar case. This suggest he is sending a message to his audience that they need to believe in themselves like he did. The barcode is placed in the bottom corner which is a typical convention of an album digipak as it allows shops to sell the item. On the opposite corner is the credits and the copyrights information. These are placed in small font as it is less important, but also gives the company credit for the album. This is a typical convention of a album back cover.