Research - Digipak Poster Analysis 1

Justin Bieber

The title of the album is placed in the center and about 3/4 of the way down the page. The title is the biggest font on the page, which means that the album title will stand out the most. This is effective as that is what the poster is advertising - the new album. The title is in a large gold box and the words 'Believe' is in bold black letters. The gold colours means it stands out against the black backgrounds, as the colours contrast. Placing the letters inside the gold box allows the same of the album to stand out because it's a different way to show the album name, and creates a recognisable logo for the album. It means people will instantly recognise the album instantly. The main is of the artist who's album is being advertised. The image is of Bieber's face. The main image takes up the whole space on the poster. This means that audience will be able to quickly recognise the artist, as he is well known all over the world. Therefore having an image of the artists face will mean the audiences will react to the poster straight away and will want to know what he is promoting. The image is in black and white which therefore allows the name of the album to stand out as this is the main focus of the poster. The image will draw in the audience and the colour of the album name will attract the audience to find out more about what the poster is about. At the bottom of the page they have placed all the information you need to know about the upcoming album. The writting is placed in white which again contrasts against the black background. This makes the information stand out. The phrase 'THE NEW ALBUM' is written in a large font, which allows it to stand out and lets the audience know that the artist is releasing a new album. The less important information id placed in a much smaller font, as it doesn't need to be noticed straight away. This also includes a list of some of the songs that will appear on the album. Doing this informs fans that singles they've heard will be included and will encourage them to buy the album as it suggest similar songs will be on the album. It can also help create a much wider target audience for the artist, as it says the album includes collaborations with other artists such as Drake, Niki Minaj and Big Sean. This will help draw in a wider audience because it they will see their favorite artist is on Justin's album and they want to find out more, In the top right hand corner they have placed a gold picture of a phone outline. It also says 'BIEBER EXCLUSIVE' written next to it. This has been placed to promote other features the artist offers, such as a webpage, an app plus any social media pages. This gives the audience the sense they are being given something extra from the artist and will draw they in to find out more. Overall the poster is eye catching due to the choice of colours, which are simple yet effective as the gold stands out. The size of the font and the main image makes the poster stand out really well. As well as this, the whole colour scheme goes with the scheme of the album which means the audience will be able to make the connection really easily between the poster and the album.