Friday, 12 May 2017
Evaluation - Question 4
How did you use media technologies in the construction, research, planning and evaluation stages?
Evaluation - Question 3
What have your learnt from your audience feedback?
Feedback 1:
Feedback 2:
Feedback 3:
Feedback 4:
Feedback 5:
From looking at our feedback for our video, we found that every audience member was able to recognise the genre of the video, and all agreed it was a pop music video. Each audience member were also able to decode the video and understood the message we encoded into the video which was all about being yourself and breaking away from society's standards. We had a mixture of age ranges and they all agreed that the suitable target audience was teenage females. This was what we were aiming for, and the demographic audience being category D/E. When it came to asking about what they liked about the video we had a multiple answers. Each person however did agree that we had shown the story line well, and that the narrative made sense. This was good as it meant we had created a professional typical pop music video. Also many complimented on the ending of video, while others complimented the transitioning and editing that has gone into the video. When asking what could be improved we had a few different answers. Some said we could of used more props and different background settings. Another said they would of liked to see more movement of the camera. And others said that the stillness of the camera could have been slightly steadier. Over all we are happy with the feedback we received, and believe that we have created a good professional music video, that fits the genre we chose and shows a clear narrative.
Evaluation - Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
From looking at the typical conventions of pop ballad videos and the
research we have done, we decided to follow some and challenged some
conventions. By going with many of the conventions we knew we would have a
successful music video that would fit our genre and appeal to our target
audience. We first decided that we needed to stick to the typical convention of
encoding a message for our audience to decode. The message we encoded was that
women are objectified in society and that women should be themselves. Our music
video follows these typical theory conventions as we have voyeuristic treatment
of the female body, and there is a clear relationship between the music and
visuals, for example when the song sings ‘I can dance and play the part…’ our
artist then is a puppet and is forced to dance. This used the conventions of
real media products as stated by theorist Goodwin, who said that there “are
frequent references to the notion of looking and the voyeuristic treatment of
the female body”. Our video does challenge the conventions of a typical
narrative as theorist Propps narrative theory tell us that they should be
‘Multiple central characters’. Ours doesn’t fit this narrative as we only use
the artist, our video does not show a damsel in distress, villain or hero ect.
Within the media a lot of females will agree that females are used as a sexual
object and are weaker than men. Angela McRobbie however suggests that this
shows women as powerful and dominating. We chose for our music video to go with
and against this theory. We begin our video with the artist being ‘fragile’ and
weak, but she becomes stronger throughout this video and fights off this idea
that she has to be a sexual object to be shown off.
We chose for our album
poster to follow the codes and conventions of a real album poster. The purpose
of an album poster is to promote the album the artist is releasing. From the
research we had done, we found many of the pop digipak posters; use the same
image that is on the album cover. This creates an instant connection between
the poster and the album that people will notice. Our poster follows this
typical convention as we used the album cover on the poster. The artist name
and album name are typically found on the poster in larger fonts as this makes
the artist stand out. We followed this typical convention as it allows the name
to stand out and for people to recognise the name straight away. We also chose
to place the Name of the artist is a typical place which is centre top. This is
where you would first look and so people will see the name straight away and
will want to find out what the artist is promoting. We stuck with the
stereotypical colours for our target audience.
We also followed the typical conventions of having the name of the
single that was released prior to the album. We kept this in a large font so
that the audience would recognise the single and know that they will find it on
the album. We kept the typical convention of the having the release date of the
album in large font. This makes sure it stands out and allows the audience to
know when they can buy the album. However we went against typical conventions
and placed the release date about the single included. We chose to do this
because the audience will be excited once they know the release date and wanted
to make sure it was noticeable.
Our digipak defiantly follows the
typical codes and conventions of the digipak albums. The main convention of a digipak
is that they include something extra for the audience such as photos or
sometimes a message. They typically have six sections and they are folded. Some
digipaks may have two or more disks, however ours only has one so we followed
the typical conventions of placing images on the 3 other sections. We followed
the main conventions of having a front cover and a back cover. On the front
cover we chose to use an image of a close up of the artist face as during the
research we noticed this was a typical convention. We kept the album simple and
used white and pink colours as this would attract our target audience. The name
of the artist was placed at the top of the front cover. This went with typical conventions
as we placed it in smaller font as it is less important, but made sure it was
included as it allows the audience to be reassured it is the artist’s album. We
placed the name of the album at the bottom of the front cover and in the
largest font as it let the audience know what album they are buying as many
artist have multiple albums. On the back cover is the list of songs that the
audience can find on the album. This is an important convention of a album
digipak as it tells the audience what songs are on the album and if they want
to skip to a certain song they know the order they are in. As well as this we
included the barcode which we placed in the typical place which is at the
bottom, and the credits/brand logo at the bottom. We went against typical
conventions of having another image on the back of the album as we found this
made it look too messy.
Wednesday, 10 May 2017
Friday, 5 May 2017
Sunday, 30 April 2017
Production - Review of each filming session
Session 1 : We began by deciding to shooting the video in chronological order. The first scene we began filming in front of the white background, however we decided we didn't like the look of the white background and began with the black. We found this worked much better as it meant the background set the mood for the beginning of the video which is sad. We experimented with various angels and costumes.
Session 2 : After looking back at the footage from the previous shoots, we decided to add in some white background shots for the beginning of the video as it would create a contrast using the two different backgrounds. Again we tried different angels and costumes.
Session 3 : We then moved on to begin shooting the chorus. We experimented with the two backgrounds. We attempted filming the shoot by zooming out and moving backwards and discovered we didn't like the look of this and decided to take shots of the chorus from many different angles, so that we could cut between each one.
Session 4 : We then revisited the first section of the video as we decided to add more movement of the camera into the video and to show voyeurism as this is a typical convention of a pop music video. We carried on with the white background, and panned the camera around the artist to capture different parts of the body as this would work along side the lyrics.
Session 5 : We carried on filming for the chorus. The lighting became a problem because it was too dark and so we had to add more lighting to brighten it up.
Session 6 : We began filming the second verse. We started filming with some close up shots and decided that we wanted a wider range of shots. We then decided the lighting wasn't bright enough and so we added some more lighting. Again we took several shots from many different angles. We also got the artist to try various different movements to add to the mood of the video. We then thought that we should put across the idea of her not being in control and added a string to her to make her look like a puppet.
Session 7 : For this shot we wanted a really high angle so as to make her look small, However the tripod was too short for this which was a problem. To over come this we we're able to find stable table we could place the tripod on which gave us the perfect angle to film from. We then moved on to filming some more close ups. We had to get the artist to cry which took some time.
Session 8 : This was the last shoot we had to do. We used a large dark drama studio, as it meant there was plenty of black background. We began with some standard long shots and decided we wanted something more interesting. We got a large black box and placed it on the floor. We had some lighting issues as we wanted a really dark room, and the curtains didn't cover the natural lighting. We were able to overcome this by taping them together. We then decided to have a birds eye view angle while the artist was laying down. We also thought we would experiment with lighting and used flashing lights as this would add a dramatic effect. We tried fast and slow flashing a decided a fast flash worked the best and slowed it down at the end and dimmed the lighting. We thought this worked really well.
Session 2 : After looking back at the footage from the previous shoots, we decided to add in some white background shots for the beginning of the video as it would create a contrast using the two different backgrounds. Again we tried different angels and costumes.
Session 3 : We then moved on to begin shooting the chorus. We experimented with the two backgrounds. We attempted filming the shoot by zooming out and moving backwards and discovered we didn't like the look of this and decided to take shots of the chorus from many different angles, so that we could cut between each one.
Session 4 : We then revisited the first section of the video as we decided to add more movement of the camera into the video and to show voyeurism as this is a typical convention of a pop music video. We carried on with the white background, and panned the camera around the artist to capture different parts of the body as this would work along side the lyrics.
Session 5 : We carried on filming for the chorus. The lighting became a problem because it was too dark and so we had to add more lighting to brighten it up.
Session 6 : We began filming the second verse. We started filming with some close up shots and decided that we wanted a wider range of shots. We then decided the lighting wasn't bright enough and so we added some more lighting. Again we took several shots from many different angles. We also got the artist to try various different movements to add to the mood of the video. We then thought that we should put across the idea of her not being in control and added a string to her to make her look like a puppet.
Session 7 : For this shot we wanted a really high angle so as to make her look small, However the tripod was too short for this which was a problem. To over come this we we're able to find stable table we could place the tripod on which gave us the perfect angle to film from. We then moved on to filming some more close ups. We had to get the artist to cry which took some time.
Session 8 : This was the last shoot we had to do. We used a large dark drama studio, as it meant there was plenty of black background. We began with some standard long shots and decided we wanted something more interesting. We got a large black box and placed it on the floor. We had some lighting issues as we wanted a really dark room, and the curtains didn't cover the natural lighting. We were able to overcome this by taping them together. We then decided to have a birds eye view angle while the artist was laying down. We also thought we would experiment with lighting and used flashing lights as this would add a dramatic effect. We tried fast and slow flashing a decided a fast flash worked the best and slowed it down at the end and dimmed the lighting. We thought this worked really well.
Friday, 28 April 2017
Production - Making the Video
Example of the video being made:
To create the video we used Final Cut Pro x to create our video as it allowed us to use tools such as cutting the videos in certain places. It enabled us to add transitions between each video clip in order to create a professional product. We were also able to lock the visuals and get rid of any sound from the clips, so as to only have the soundtrack over the top again creating a more professional video. We were able to move and shift the clips in order to make sure the lip syncing lined up perfectly.
Tuesday, 21 February 2017
Planning - Digipak Poster
Digipak Poster
Sketch of digipak poster:
How we will create the poster:
To create the poster we will again be using Photoshop to create a professional looking poster. After researching existing posters, we decided to use the album cover as the main image on the poster, as this creates a easy recognisable connection between the album and the poster. We will also stick to the same colour scheme we will pick for the digipak album. We will be follow all typical conventions of a pop digipak poster, in order to create a professional product that will attract our demographic and target audience.
Sketch of digipak poster:
How we will create the poster:
To create the poster we will again be using Photoshop to create a professional looking poster. After researching existing posters, we decided to use the album cover as the main image on the poster, as this creates a easy recognisable connection between the album and the poster. We will also stick to the same colour scheme we will pick for the digipak album. We will be follow all typical conventions of a pop digipak poster, in order to create a professional product that will attract our demographic and target audience.
Friday, 17 February 2017
Planning - Digipak Album
Digipak Album
Sketch of digipak album:
How we will make the digipak:
To make the digipak we will be using Photoshop. This will allow us to make a professional looking album as it will mean we can change things such as exposure, colour and more to the images to make them look professional. Photoshop will also allow us to add text and pick more specific colours we want to use to attract out demographic and target audience. The images we decided to use for the digipak album is image 0318, 0344 and 0397. These believe will work the best. We will be following typical conventions of a album digipak that we have found out through research, to create a professional looking digipak album.
Sketch of digipak album:
How we will make the digipak:
Image - 0318
Image - 0344
Image - 0397
To make the digipak we will be using Photoshop. This will allow us to make a professional looking album as it will mean we can change things such as exposure, colour and more to the images to make them look professional. Photoshop will also allow us to add text and pick more specific colours we want to use to attract out demographic and target audience. The images we decided to use for the digipak album is image 0318, 0344 and 0397. These believe will work the best. We will be following typical conventions of a album digipak that we have found out through research, to create a professional looking digipak album.
Friday, 10 February 2017
Planning - Photoshoot
Photoshoot for the Album and Poster Digipak
Image - 0318
Image - 0323
Image - 0339
Image - 0344
Image - 0362
Image - 0382
Image - 0385
Image - 0388
Image - 0392
Image - 0393
Image - 0397
These are the images we chosen, that we think will work best for the digipak album and poster. The image we decided we think will work best for the front cover is image 0397. We decided this one will look best as it is a close up of her face which we found during research is a typical convention of a pop digipak album. Her hair and make-up in this shot is also very simple which reflects the theme of the album and the music of the song we have chosen to do. To make the digipak we will be using Photoshop as this will allow us to experiment with effects and using different font styles and colours to create the digipak album and poster. We also decided images 0318 and 0344 will work well inside the digipak album, as it shows another side to the artist we are representing and again the theme of the album we are creating. The front cover will show this natural side to the artist, whereas the inside images will show the dolled up and glamours side to the artist.
Monday, 6 February 2017
Tuesday, 24 January 2017
Planning - Facebook Page
Facebook Page
As social media is becoming more world widely used, we decided to create a Facebook page for our artist. This would allow fans to be able to follow and keep updated on the artist, such as what they're doing, when a new album is going to be released. Pop artists using social media pages such as Facebook has become increasingly popular within the last few years as it creates a stronger bond between artist and audience as they can keep up to date with their favourite artist and it means the audience feel like they know the artist, which keeps them wanting to listen to albums.
Wednesday, 18 January 2017
Planning - Brand Logo
Friday, 13 January 2017
Planning - Storyboard of Music Video
We created a storyboard of what we wanted our music video to look like. This was helpful as it meant we had guide we could follow and plan so that the visuals would go with the lyrics as this is a typical convention of a music video. This also meant that if one person was not there to film, we all still knew what we needed to film and what we wanted the music video to look like. It also meant that we could work out timings of each shot and what camera angles we wanted to use, as well as what visuals we wanted and a rough lighting suggestion. This was really helpful in planning the music video.
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