Research - Digipak Analysis 2

Digipak Analysis - Selena Gomez 

The front cover image is of the artist which is a typical convention of a CD cover, however the artist is not looking directly at the audience which goes against the typical convention. The image is covered in a pink overlay. This suggest the target audience is for girls as pink is a stereotypical girls colour. The colour scheme of the album sticks to the colours black and shading of reds and pinks. This therefore sticks to the ‘rule of three’ and prevents the CD from looking over crowded.  The name of the artist is placed in the middle of the front cover. the font used is the same font she uses for most of her albums, this gives her name a signature look and means her fans will recognize it instantly. This also helps with the fact that you cannot see her face clearly and just shows the audience it is her album. A similar simplistic font is for the title of album which is placed at the bottom of the CD cover.  This doesn’t stand out as much as the artist name, but this is a typical convention as you want the artist image and name to stand out to draw in the attention.

On the inside of the digipak is two images of the artist. This time you can see her face and they are close up shots. They show off her facial expressions and body language more. This shows the artists personality more and creates a connection between the artist and her fans. The use of bright colours layering the pictures shows that the target audiences are younger teenage girls as she has use shades of pinks and purples throughout the digipak.

The back cover is a lot darker compared to the front cover. the use of the dark colours creates a mysterious feeling towards the CD. The use of red and black colours represent feeling of strength and power and colour suggest that the artist is promoting the idea of being strong to her target audiences. The choice of having the background in black and the writing in red, the colours contrast and make the wording stand out. The barcode, the labels logo and the copyright. This is a typical convention of any CD cover but also advertises the company that produced the album and gives those who worked on the album credit. There is also an image of the artist on the back cover which is another typical convention.  She is looking directly at the camera which creates that connection with the audience as it shows her facial expressions.

The CD its self is a plain simple one that follows with the colour scheme of shades of pinks. The artists name is written across the top and the name of the album is placed across the bottom. This shows what CD it is. Again the same font has been carried on to the CD which makes the font recognizable to the artist.